The most affordable verified alternative to Nooks right now is CallCloud Homebase at $125 per seat per month, month-to-month, with no annual lock-in. That works out to $1,500 annualized per seat, roughly 70 percent below the $4,000 to $5,000 per-user-per-year figure that third-party sources including MarketBetter and SalesHive report for Nooks. Homebase calls up to 5 prospects simultaneously in a native browser parallel dialer, connects the rep to the first answer, and auto-logs results to HubSpot, Salesloft, Pipedrive, Gong, and GoHighLevel.
One caveat applies to every comparison on this page: Nooks publishes no official dollar price and requires a custom quote with a minimum of 2 seats. Every Nooks cost figure cited here is a third-party estimate, not a contractual number. Any buyer must obtain a written Nooks quote before treating a savings percentage as real. With that baseline established, here are 8 credible cheaper options ranked by annualized per-seat cost, with honest trade-offs on each.
How we evaluated these alternatives
Every price cited is drawn from the vendor's own published pricing page or, where no dollar amount was published, marked as quote-required. No figure was inferred or invented, and third-party price estimates are labeled as such. Annualized costs use simple arithmetic on the vendor's listed per-seat per-month figure and exclude taxes, telecom usage, implementation, data purchases, and optional add-ons, which can materially change total cost of ownership.
Dialing capacity is taken from each vendor's own product pages. Throughput claims such as dials per hour or conversations per rep are reported as vendor-published figures, not independent benchmarks, because they measure different outcomes under different list and staffing conditions. Where a pricing page displayed conflicting figures, those entries are flagged as requiring a written quote rather than assigned a normalized annual cost.
Full comparison: price, lines, and what you actually get
Option
Annualized per seat
Dialing mode
Max simultaneous lines
Public price?
CallCloud Homebase
$1,500
Native parallel web dialer
5
Yes, month-to-month
PhoneBurner Standard
$1,680 (annual billing)
Sequential power dialer
1
Yes, annual or monthly
CloudTalk Lite + Parallel Dialer
EUR 696 (annual billing)
Parallel dialer add-on
10
Yes, EUR-denominated
Trellus Parallel
Ambiguous ($34.99 or $149.99/mo)
Parallel dialer
5
Conflicting figures on page
Close Growth
$1,188 (annual billing)
Power dialer (Scale adds predictive)
Predictive on Scale tier
Yes, annual billing
JustCall Pro
$588 (annual billing)
Power, predictive, multi-line
Up to 10 predictive lines
Yes, but tier mapping unclear
Salesfinity Gold
$3,588 (month-to-month)
Parallel dialer + AI platform
5
Yes, self-serve
Orum Launch / Ascend
Quote required
Parallel dialer
5 (Launch) / 10 (Ascend)
No public dollar price
Nooks (baseline)
$4,000-$5,000 (third-party est.)
Parallel + power dialing, full platform
5 commonly reported
No public dollar price
CallCloud Homebase: the clearest price-verified five-line alternative
CallCloud Homebase is a native browser parallel dialer that calls up to 5 prospects simultaneously, connects the rep to the first answer with zero-lag pickup, and auto-logs results to your CRM. At $125 per seat per month on a month-to-month basis, it is the most price-transparent five-line alternative to Nooks available in 2026, costing $1,500 annualized versus the $4,000 to $5,000 Nooks benchmark. The month-to-month commitment reduces risk while a pilot runs.
Simultaneous lines
Up to 5
Annualized per seat
$1,500
Commitment
Month-to-month, no annual lock-in
CRM integrations
HubSpot, Salesloft, Pipedrive, Gong, GoHighLevel (Salesforce in final testing as of August 2026)
Chrome Web Store users
1,000+ (version 0.6.1.127, updated August 8, 2026)
Pros
+Only five-line native parallel dialer with a fully public, month-to-month price in this comparison set
+Zero-lag pickup claim: rep connects the instant someone answers, no handoff pause
+Unlimited calls, minutes, and research briefs on the Homebase plan
+No minimum seat count disclosed on the public pricing page
Cons
–Salesforce integration was in final testing as of August 2026, not yet live
–No published DNC or spam-remediation claims on the public pages reviewed, making number health a required pilot question
–Less built-in coaching, enrichment, and sequencing than Nooks or Salesfinity
Best for:Individual reps or small teams that need a public-price, five-line parallel dialer with no annual commitment, whose CRM stack matches the named integrations, and who can validate handoff latency, number health, and support quality in a pilot before scaling.
One distinction matters before comparing CallCloud plans: Homebase is not the same product as CallCloud's extension plans. Personal ($40 per seat per month, billed monthly) and Team ($60 per seat per month, billed annually) are Chrome extensions that add power dialing inside Salesloft, Outreach, or HubSpot. Neither is a native parallel dialer. Compare Homebase, not the $40 plan, with Nooks parallel dialing.
CallCloud, founded in 2022, began as an internal tool built to avoid dialing numbers one at a time. The company is listed as unfunded. The Chrome Web Store listing confirms 1,000 users and an extension update on August 8, 2026. Published claims include 2x dials, 40 percent more dials, and 75 percent less dial fatigue, though none of these are independently verified. The key pilot questions are: handoff latency under real carrier conditions, number reputation management, DNC compliance, and whether the named CRM integrations cover your specific stack.
PhoneBurner: the strongest pick when caller reputation matters more than line count
$140/user/month annually ($1,680 annualized); $165/month on monthly billing
PhoneBurner uses sequential power dialing rather than parallel dialing: the rep connects to each call from the outset, eliminating the separate answer-to-agent handoff. At $140 per user per month billed annually ($1,680 annualized), it is modestly more expensive than Homebase but adds ARMOR, one of the most explicitly documented number-reputation monitoring and remediation systems in this comparison. Founded in 2008, it reports 2 million-plus monthly conversations across 150-plus integrations.
Dialing mode
Sequential power dialer (one live line, rep always present)
Published throughput claim
60-80 contacts per hour
Number health system
ARMOR (Answer Rate Monitoring Optimization and Remediation)
Integrations
150-plus
Founded
2008, by John and Paul Rydell
Pros
+No pickup handoff lag: rep is live on every call from the start
+ARMOR provides explicit number registration, monitoring, and remediation
+Higher plans add live coaching, transcription, and AI notes
+Long track record: 87 million-plus hours of live conversations reported
Cons
–Sequential dialing means lower maximum raw dial volume than a 5-line parallel dialer
–Annual billing required for the $140 price; monthly rate is $165
Best for:Teams where avoiding pickup lag, protecting caller reputation, and maintaining conversation quality are higher priorities than maximizing simultaneous line count. Also appropriate where the compliance risk of parallel call abandonment requires a conservative configuration.
CloudTalk: ten simultaneous lines at the lowest clearly composable multi-line price
CloudTalk's Lite plan at EUR 19 per user per month annually, combined with the Parallel Dialer add-on at EUR 39, produces EUR 696 per user per year before telecom charges, numbers, and other add-ons. That is the lowest clearly stated multi-line phone-system price in this comparison set, and the parallel dialer calls up to 10 numbers simultaneously. CloudTalk was founded in 2015 by Viktor Vanek and Martin Malych and has approximately $45.33 million in disclosed funding through Series B.
+Ten simultaneous lines at the lowest clearly composable price in this set
+Full cloud phone system included, not just a dialer overlay
+Anti-spam registration and branded caller ID included
Cons
–Euro-denominated pricing creates FX exposure for USD-budget teams
–Add-ons, fair-use limits, international minutes, and number fees can move the realized cost well above EUR 696; model the full monthly bill
–10x more live conversations claim is vendor-published, not independently benchmarked
Best for:Teams that need ten-line capacity combined with a full cloud phone system, are comfortable with euro-denominated pricing, and can itemize all add-on and usage costs before committing.
Trellus: five lines plus real-time coaching, with a pricing caveat
Pick 04
Trellus
★ 3.8 / 5
Displayed as $149.99/month and $34.99/month for Parallel plan (ambiguous; obtain written quote before committing)
Trellus supports up to 5 parallel lines alongside real-time coaching, practice voice bots, automated scoring, and number-health checks with rotation. It works across Salesloft, Outreach, Apollo, HubSpot, Salesforce, Google Sheets, GoHighLevel, Gong, and Close, giving it broader SEP compatibility than most dialers in this set. The pricing page currently displays both $149.99 and $34.99 per month for the Parallel plan without making clear which figure is the current list price and which is promotional.
Simultaneous lines
Up to 5
SEP compatibility
Salesloft, Outreach, Apollo, HubSpot, Salesforce, Google Sheets, GoHighLevel, Gong, Close
Coaching features
Real-time coaching, practice bots, automated scoring, number rotation
Founded
2022, by Craig Bonnoit and Ajinkya Nene; $500,000 disclosed seed funding
Pros
+Broadest SEP compatibility of any five-line parallel dialer in this set
+Real-time coaching and practice bots bundled without a separate purchase
+Number-health checks and rotation included
Cons
–Pricing page shows conflicting figures ($149.99 and $34.99); treat neither as confirmed list price without a written order form
–Early-stage company: $500,000 in seed funding as of the research date
Best for:Teams that need broad SEP compatibility and built-in coaching alongside parallel dialing, provided a written price is obtained before any commitment is made.
Salesfinity Gold: the closest public feature match to the full Nooks platform
Salesfinity Gold costs $299 per user per month on a self-serve, cancel-anytime basis and bundles unlimited dials, up to 5 parallel lines, 10 rotating caller IDs, AI summaries, research, enrichment, CRM integrations, a virtual salesfloor, AI coaching, practice bots, Nurture AI, and SmartGuard or SmartRotate caller-ID rotation. The $3,588 annualized cost narrows the savings versus Nooks but delivers more coaching, enrichment, and caller-ID management than any lower-priced option in this set. The pricing page was captured on August 12, 2026.
Simultaneous lines
Up to 5, unlimited dials under fair-use terms
Caller ID management
10 rotating caller IDs, SmartGuard and SmartRotate
AI features
AI summaries, research, enrichment, coaching, practice bots, Nurture AI
Annualized per seat
$3,588
Founded
2022, by Omar A. and Mavlonbek Muratov; listed as unfunded
Pros
+Most complete Nooks-like feature bundle available at a public self-serve price
+SmartGuard and SmartRotate provide explicit caller-ID rotation and reputation management
+Cancel-anytime commitment with no disclosed seat minimum
+Enrichment and coaching bundled: fewer separate tool purchases needed
Cons
–At $3,588 annualized, savings versus the $4,000-$5,000 Nooks benchmark are real but not dramatic
–A vendor-selected customer quote claims an overnight jump from under 70 to over 150 dials per rep, but this is not an independent benchmark
–Fair-use terms apply to unlimited dials claim
Best for:Teams that need a Nooks-like combination of parallel dialing, caller-ID rotation, coaching, and enrichment in one tool but want a public self-serve price and month-to-month flexibility.
Orum: mature ten-line scale with a three-seat minimum and no public dollar price
Pick 06
Orum
★ 3.5 / 5
Quote required (no public dollar price); minimum 3 seats
Orum's Launch tier supports up to 5 lines and its Ascend tier supports up to 10 lines across 160-plus countries and regions, with 10 caller IDs per user per month, enrichment credits, and coaching. Both tiers require at least 3 seats and the free trial is capped at 500 dials. Orum has raised $51 million through Series B and was founded in 2018 by Karthik Viswanathan. Affordability relative to Nooks cannot be confirmed from public information alone.
Simultaneous lines
Up to 5 (Launch) or up to 10 (Ascend)
Seat minimum
3 seats on both tiers
Free trial
500 dials maximum
DNC automation
Organization-wide DNC automation published
Founded
2018, by Karthik Viswanathan; $51M disclosed through Series B
Pros
+Ten-line capacity on Ascend with 160-plus country coverage
+Organization-wide DNC automation is one of the most explicitly documented compliance features in this set
+Named-customer evidence: a Beyond Identity case study reports reps moving from roughly 100 calls in nearly 6 hours to 300 calls in 4 hours, with 4x more conversations
Cons
–No public dollar price: affordability versus Nooks is unverifiable without a quote
–Three-seat minimum on both tiers
–Free trial capped at 500 dials limits pre-commitment validation
Best for:Teams that need ten-line capacity, mature compliance controls including DNC automation, and are willing to get a quote and compare it directly with Nooks on the same seat count. Not the first choice when a verified lower price than Nooks is the primary criterion.
Close and JustCall: replace more of the stack and the per-seat math changes
$99/user/month annually (Growth, $1,188 annualized); $139/user/month annually (Scale, $1,668 annualized); calls billed at approximately $0.02/minute
Close Growth costs $99 per user per month billed annually ($1,188 annualized) and includes a power dialer. Scale costs $139 ($1,668 annualized) and adds predictive dialing, unlimited recording retention, and live coaching. Outbound calls are usage-priced at approximately $0.02 per minute on top of the subscription. Close was founded in 2013 by Steli Efti, Thomas Steinacher, and Anthony Nemitz. The platform is most compelling when the team can replace its CRM, email, SMS, and dialer together.
Growth plan dialing
Power dialer included
Scale plan dialing
Predictive dialer, unlimited recording retention, live coaching
Call costs
Approximately $0.02/minute for most outbound calls
Founded
2013, by Steli Efti, Thomas Steinacher, and Anthony Nemitz
Pros
+CRM, email, SMS, and dialer in one subscription: other tools may be removable
+Growth at $1,188 annualized is well below the Nooks benchmark
+Predictive dialing available on Scale tier
Cons
–Usage-based call charges add to the effective per-seat cost
–Less compelling when Salesforce or HubSpot must remain the system of record
–Power dialing on Growth, not parallel: different throughput mechanism than Nooks
Best for:Teams evaluating a full stack replacement rather than an isolated dialer license, and who can eliminate a separate CRM and sequencer subscription. The per-seat cost looks attractive, but total savings depend on which other subscriptions can actually be dropped.
JustCall Team, Pro, and Pro Plus cost $29, $49, and $89 per user per month annually (minimum 2 users). The platform advertises power, predictive, dynamic, and multi-line dialing with up to 10 predictive lines, plus 80-plus native CRM integrations and AI coaching. JustCall was founded in 2016 by Gaurav Sharma. The main unresolved question: the pricing page does not clearly establish which advanced dialing modes are included in the $29 tier versus higher tiers.
Max simultaneous lines
Up to 10 predictive lines (tier mapping not clearly published)
CRM integrations
80-plus native integrations
Seat minimum
2 users on listed SMB plans
Founded
2016, by Gaurav Sharma
Pros
+Entry price of $29/user/month is the lowest public per-seat price in this comparison set
+Broad communications platform: calling, SMS, AI coaching, and 80-plus CRM integrations
+Up to 10 predictive lines at the Pro or Pro Plus tier
Cons
–The pricing page does not clearly map advanced dialing features to the $29 entry tier: confirm before treating it as a parallel-dialing price
–Predictive dialing is a different mechanism than parallel dialing: handoff behavior differs
Best for:Teams evaluating a broad communications platform replacement who can confirm the specific dialing tier mapping before committing. Not a direct parallel-dialer substitute unless the feature-to-tier mapping is confirmed in writing.
Options that require a quote before affordability can be confirmed: Kixie, Koncert, Aloware, Aircall
Four options in the real field cannot be ranked by price without a written quote, for different reasons.
Kixie (founded 2013, Keith Muenze): offers a one-line PowerDialer and a Multi-Line PowerDialer with up to 4 simultaneous lines, live coaching included, with AI Human Detection and DNC automation as add-ons. No official dollar amount is published on the plan page, so it cannot be ranked by price.
Koncert (founded 2004, Latha Soundar as co-founder and COO): publishes a default 4-line setting adjustable to 2 or 3 lines, claims 200-plus calls per hour, and provides voicemail filtering, Quick Connect, whisper coaching, and caller-ID monitoring and quarantine. Its pricing table displays bare numbers without a visible currency or billing period. Figures are leads for a quote, not usable total-cost comparisons.
Aloware (founded 2018, Anoosh Roozrock): uPro plus AI is $60 per user per month annually and xPro plus AI is $85, but both carry a 5-seat minimum, creating annual software floors of $3,600 and $5,100 before numbers, toll-free use, carrier fees, branded caller ID, and a $500 managed A2P 10DLC registration fee. Per-seat price is low but total account cost requires full modeling.
Aircall (founded 2014, approximately $225.55 million in funding through Series D): requires 3 licenses on standard plans. Professional includes Power Dialer, 250-plus integrations, and AI coaching, but the numeric US price did not render in the current page extraction. It cannot be confirmed as cheaper than Nooks from public information.
Which alternative should you actually choose? A decision framework by buyer type
The decision axis introduced above applies here: identify which piece of Nooks you are replacing before comparing seat prices. A rep team that only needs faster dialing gets a different answer than a team that also needs coaching, enrichment, or a replacement CRM. Apply the framework below to your actual stack.
Choose CallCloud Homebase ($125/seat/month, month-to-month)When you need a public-price, five-line native parallel dialer with no annual commitment, your stack includes HubSpot, Salesloft, Pipedrive, Gong, or GoHighLevel, and you want to validate performance in a pilot before a larger commitment. This is the most defensible first answer for a buyer whose primary criterion is a verified lower price than Nooks.
Choose PhoneBurner ($140/seat/month annually)When caller reputation and lag-free sequential pickup matter more than simultaneous line count, or when the compliance risk of parallel call abandonment makes a conservative single-line configuration the right call for your campaign type.
Choose CloudTalk (EUR 19 plus EUR 39/seat/month annually)When you need ten simultaneous lines combined with a full cloud phone system and can model all add-on and usage costs before committing. Build the full monthly bill including numbers, minutes, and fair-use limits before treating EUR 696 as the real figure.
Choose Trellus (written price required first)When you need broad SEP compatibility and built-in coaching alongside five-line parallel dialing, but only after obtaining a written price that resolves the $149.99 versus $34.99 ambiguity on the pricing page. Do not treat the lower figure as confirmed list pricing.
Choose Salesfinity Gold ($299/seat/month)When you need coaching, caller-ID rotation, enrichment, and a virtual salesfloor alongside parallel dialing, and the $3,588 annualized cost is justified by the features it replaces. The savings versus Nooks are real but modest at this tier.
Quote Orum or KoncertWhen you need ten-line capacity, mature DNC automation, or caller-ID monitoring and quarantine that the publicly priced options do not provide. Do not assume affordability until the quote is compared with Nooks on the same seat count and package scope.
Evaluate Close, JustCall, Aloware, or Aircall at the stack levelWhen a platform-level replacement is on the table. The per-seat prices look favorable, but the honest comparison requires knowing which other subscriptions can be eliminated. A $99 Close Growth seat that removes a separate CRM subscription may cost less in total than a $125 Homebase seat that does not.
The Nooks baseline: what the $4,000-$5,000 premium actually includes
Nooks was founded in 2020 by Wat Wat, Dan Lee, Nikhil Cheerla, and Rohan Suri and has raised $75 million through Series B. It publishes no official dollar price and requires a custom quote with a minimum of 2 seats. Third-party sources report approximately $4,000 to $5,000 per user per year on 12-month terms, with a commonly observed 5-user commercial minimum. Every Nooks cost reference in this article is a third-party estimate, not a contractual figure.
The premium covers more than dialing. The current Nooks product page names AI Dialer, Parallel Dialing, Multi-Line and Power Dialing, AI Sequencing, multi-channel steps, prospect recommendations, enrichment, AI Emails, conversation intelligence, and coaching. A March 21, 2025, Greenhouse case study published by Nooks reported a 933 percent increase in cold-call pipeline and 550 percent growth in cold-call revenue across more than 40 SDRs. These are concrete named-customer figures, but they are vendor-published results rather than an independent controlled experiment.
The implication for alternatives buyers: a lower-cost dialer alone may not produce equivalent outcomes if sequencing, enrichment, and centralized coaching must be purchased separately. Model the full stack cost, not only the dialer seat price, before declaring a winner on total cost of ownership.
How to run a pilot that actually tells you something
Vendor-published throughput figures are not benchmarks. PhoneBurner publishes 60 to 80 contacts per hour for sequential power dialing. Koncert publishes 200-plus calls per hour for its multi-line AI Parallel Dialer. CloudTalk markets 10x more live conversations. Salesfinity cites a customer jump to over 150 dials per rep. These figures measure different outcomes under different list quality, carrier mix, and answer-rate conditions. None are directly comparable.
A valid pilot holds the list source, rep cohort, call windows, script, dispositions, and campaign duration constant across the tool being tested and the incumbent. Measure: dials per rep-hour, pickups, two-second handoff failures (the federal compliance threshold), conversations over 60 seconds, meetings set, cost per meeting, and rep adoption rate. Add a line to the model for any retained subscriptions the new tool does not replace.
Company history: where each option sits in the market timeline
Company
Founded
Key founders
Disclosed funding
Koncert
2004
Latha Soundar (co-founder, COO)
Not disclosed
PhoneBurner
2008
John and Paul Rydell
Not disclosed (bootstrapped)
Kixie
2013
Keith Muenze
Not publicly disclosed
Close
2013
Steli Efti, Thomas Steinacher, Anthony Nemitz
$250,000 seed
Aircall
2014
Thibaud Elziere, Quentin Nickmans, Pierre Bechu, Xavier Durand
~$225.55M through Series D
Apollo.io
2015
Tim Zheng and Roy Chung
~$250.42M through Series D
CloudTalk
2015
Viktor Vanek and Martin Malych
~$45.33M through Series B
JustCall
2016
Gaurav Sharma
Not disclosed
Orum
2018
Karthik Viswanathan
$51M through Series B
Aloware
2018
Anoosh Roozrock
Not disclosed
Nooks
2020
Wat Wat, Dan Lee, Nikhil Cheerla, Rohan Suri
$75M through Series B
CallCloud
2022
Not publicly listed
Not disclosed (unfunded record)
Trellus
2022
Craig Bonnoit and Ajinkya Nene
$500,000 seed
Salesfinity
2022
Omar A. and Mavlonbek Muratov
Not disclosed (unfunded record)
The history shows three product generations. Koncert, PhoneBurner, and Kixie began as specialized calling productivity tools. Aircall, CloudTalk, JustCall, and Aloware built broader cloud communications platforms. Nooks, CallCloud, Trellus, and Salesfinity arrived in the browser-native and AI period, when coaching, enrichment, number-health management, and dialing began converging into single products. A tool marketed in 2026 as a dialer may include sequencing and enrichment features that its 2014 predecessor would have treated as separate categories. That convergence is the reason scope, not just price, must be compared.
How much does Nooks actually cost per user per year?
Nooks publishes no official dollar price and requires a custom quote with a minimum of 2 seats. Third-party sources including MarketBetter and SalesHive report approximately $4,000 to $5,000 per user per year on typical 12-month terms, with a commonly observed 5-user commercial minimum. These are third-party estimates, not contractual figures: obtain a written Nooks quote before treating any savings percentage from an alternative as real.
Is CallCloud Homebase a true parallel dialer or just a power dialer extension?
Homebase at $125 per seat per month is CallCloud's native browser parallel dialer: it calls up to 5 prospects simultaneously and connects the rep to the first answer. The Personal plan ($40/month) and Team plan ($60/month annually) are Chrome extensions that add sequential power dialing inside Salesloft, Outreach, or HubSpot and are not parallel dialers. Compare Homebase, not the extension plans, with Nooks parallel dialing.
What is the difference between parallel dialing and sequential power dialing, and does it matter for compliance?
A parallel dialer places multiple calls at once and bridges the rep to the first person who answers, which can create an abandoned call if no rep connects within 2 seconds of a completed greeting. A sequential power dialer connects the rep to each call from the outset, eliminating the separate handoff. Federal rules under 16 CFR 310.4 set a 3 percent abandonment safe harbor for campaigns covered by those rules, measured per campaign period. The compliance risk is not that parallel dialing is prohibited, but that it must be configured and staffed so that fewer than 3 percent of answered calls go unconnected for more than 2 seconds: validate this in a pilot with actual staffing levels, not from the vendor's marketing.
Can I use an affordable Nooks alternative if my team is still on Salesforce?
Some options in this comparison support Salesforce directly. CallCloud's own site lists Salesforce as an integration, though as of August 2026 it was described as in final testing on the Homebase product page. Trellus, Salesfinity, Orum, PhoneBurner, JustCall, and Close all list Salesforce compatibility, though depth of integration varies by tier and vendor. Confirm two-way sync, activity logging behavior, and any required Salesforce edition before committing to a pilot.
How do I run a fair pilot to compare a Nooks alternative before committing to an annual contract?
Hold the key variables constant: use the same list source, rep cohort, call windows, script, and campaign duration for the tool you are testing and for your incumbent. Measure dials per rep-hour, pickups, two-second handoff failures (the federal compliance threshold), conversations over 60 seconds, meetings set, and cost per meeting. Add a line in the model for any subscription you can eliminate because the new tool replaces it, and one for any retained subscription it does not replace. A month-to-month commitment like CallCloud Homebase's reduces risk while this pilot runs.